Cialis commercial – what do two bathtubs with man & woman mean?

If you visit cialis.com website, you will see an interesting video on the main page. A naked man and a naked woman go to the bathrooms (only their legs are shown). Then you’ll see them from behind, sitting in the bath, holding hands. The concept of two baths is not new; it has been used in many commercial Cialis videos since the release of the medicament on the pharmaceutical market.

Some people believe that the above-mentioned video is senseless. They prove it as follows. Probably the man and the woman have already had sex and simply relax in bathtubs. However, the tubs aren’t in the bathroom, they are placed on the river bank or the beach, so a person who viewed this video didn’t share the satisfaction of the happy couple, wondering “What is the meaning of these 2 bathtubs?”

Other people say that while the medicament advertisement is a little senseless, it is remembered by potential clients. And it means that it really works.

Expert’s opinion

One advertising columnist from the NY Times newspaper notices that tubs symbolize relaxation. Cialis commercial is gentler than that of Viagra in order to underline the distinction between the medicament and its competitors such as Levitra (vardenafil) and Viagra (sildenafil). The medicament acts during thirty-six hours while other anti-ED medicaments save their effect only for 4 hours. So, the advertisement shows there is no need to rush, and the man can relax and spend time with his partner.

G. Kelley, a marketing scientist, says that advertising of the drug, as well as advertising of other anti-ED medicaments, is not good. The scientist also notices that PR campaign with two bathtubs was released in order to propagandize sex and promote the drug improving erectile function, doing it in a veiled form. Therefore, the advertisement received G-rating and could be shown on prime time TV.

The bathtubs have become an integral part of the drug’s logo, for instance, they are shown at the end of each drug advertising video. The medicament manufacturer has recognized the logo and doesn’t wish to risk changing it. Specialists believe that the firm’s marketing principle is not to modify it.

Problems of showing anti-ED commercials on TV

Advertisements of Cialis and other medications can cause inconvenience for American families who like to watch television shows or football matches in the afternoon or in the evening. A Congress representative even tried to promote a bill that would prohibit showing similar movies on TV until ten p.m.

M. Henson from the U.S. PTC organization (parents’ community) considers that a lot of parents are simply taken by surprise when they watch such videos with children. The PTC organization has forced pharmaceutical firms to provide precise schedules of when such advertisements would be shown on TV. Drug producers post these schedules on their official websites, so parents can keep children away from TV when anti-ED advertisements are shown. Henson says that the most insulting thing is that a number of such movies are approved by the U S Food and Drug Administration. The problem also is that these videos often contain a disclaimer at the end. The Television Council organization wants to cooperate with the Food and Drug Administration on this issue.